“Impropers”, Campaign of awareness for a correct recycling

From February and untill ends of this March the campaign of raising awareness “Improper” is carried out in the Region of Murcia, whose aim is to transmit to the citizens the importance that has for the environmental care the action to separate the packings in a correct way and to recycle the maximum of the domestic packings. It tries to stimulate the decrease of the percentage of 30% of residues that are deposited incorrectly in the yellow container.

This campaign has been spread in local mass media (press, radio, television and exteriors) and the protagonists are the same containers, which inform the citizens who were approaching to deposit materials in them, the correct functioning of the same ones.

The last information offered by Ecoembes indicates that last year recycled in the Region of Murcia a total of 33.454 tons of packings. According to the realized surveys, 79,2% of the people of the Region declares to recycle his packings daily.