The Councillorship of Urban Cleanliness and Waste Management, coinciding with the Spring Holidays, started a Campaign for the recycling promotion in Murcia, directed principally to the juvenile public and families.
For it, there established in the “Jardín del Malecón” a photocall in which all those that wanted could take a picture as souvenir of Holidays. The photocall was relying with different personallized scenes that representing this initiative of recycling during Spring Holidays (regional suits elaborated with residues, a recycled sardine…). To arrive to a major number of people, the campaign was spread across Facebook’s page “Murcia Sustainable City”, where the photos were raised of those that were authorizing it, those who might download the image, print it and share it between friends and contacts. The picture that obtained more “Likes” won a tablet of last generation.